Form of Press Release Activities

In a press relations practice is known that some forms of corporate activity involving media people. This activity is carried out by institutions that have mastered the technique of public relations. Various activities are intended only to inform the institution or individual activities as the event's image improvement.

1. Endemic Press Release
a. Pre-activities
• Press releases can be informative or notification.
• In terms of public relations side, the loading of the press release is very beneficial because of the informative nature.

b. Postgraduate activities
• It is also important to pasca activity
• Fixed time refers to the actuality
• Using technology

2. The press conference or press conference
Pre-activities
• Organizers must provide a written material, so that the press has accurate data.
• There is an interview between the organizers and journalists will enrich the information obtained by journalists
Postgraduate activities
• Do the activities or events that are considered important or major
Press Briefing (Press Conference or Jumpsa Press)
Whereas routine press conference did not.

3. Visits of the press (the press tour) invited the journalists to visit the company. The reporters will see for himself the fact that there are not only based on the release.

4. Press reception to invite the media creature in a reception or a special event held for the news hunters.

5. Event coverage
mass media do not see where the activity level was done, but see the news value.

6. Interview Release
activities held by the mass media invitation. There are spontaneous and there is also an interview that was prepared

Spontaneous interviews: interviews that suddenly when suddenly met with journalists.
Interview preparation: an interview which has been prepared by the reporters to get information from resource persons.

note need PR side
• Mastering the material
• Where is easily accessible with adequate communication facilities
• Define list of media people present but do not reject waratawan not invited
• Prepare a mature event
• Do not underestimate the questions reporters
• The ID unutk committee and a special correspondent when the public attended
• Invite leading resource persons or experts in their fields
• Do not invite reporters suddenly
• Be on time
• Hold a pickle in the morning and avoid holiday
• Avoid the answer "no comment"
• There is accommodation for journalists
• The person most responsible for organizing the event
• Provide time to journalists who wanted to interview the keynote speaker
• Treat each of the media with each other
• Provide written material about the information required from companies that are solid journalists and clear and contains elements of 5W + 1H